Statistics show that the majority of home buying decisions are made by women and that single women make up one of the largest home buying demographics in the nation! With information like this, a couple of guys building homes at MasterBilt Homes thought we should talk with Realtor Karen Ahrens at Colorado Homes and Investments to get the skinny of what you girls really want!
To help us helpless guys out, Karen shared this great article form MSN – 11 Things Women Want!
Selling to women also requires catering to differences more innate. “We just think differently, and we’re more emotional,” says Stephanie Holland, creative director at Holland+Holland Advertising. She blogs at She-conomy: A Guy’s Guide to Marketing to Women. “There’s really nothing more emotional than a home for a female.” Women account for 85% of all consumer purchases, and they’re the major influence in the purchase of 91% of new homes, Holland says.
Women respond most to a home’s aesthetics, such as paint and flooring, interior design, appliances, layout and functionality, says Jessica Riffle Edwards, Coldwell Banker Real Estate’s consumer specialist. Her company and others learn women’s preferences through polling and surveys.
Men, she says, seem more interested in a home’s space and dimensions. “The guy may be saying, ‘Oh, man, look at the size of this space,’ and the women would be saying, ‘Oh, gosh, look at the hardware on these cabinets.'”
1. Big closets
2. Jetted bathtubs
3. Location
4. Security
5. A great place for socializing
6. A dedicated laundry room
7. Low maintenance
8. Separate master-bath shower and tub
9. A two-car garage
10. A great kitchen
11. A smart layout
Ok ladies, we’ve gone through your list of must haves and guess what? The gentlemen at MasterBilt Homes are here to make your Colorado Springs home dreams a reality! From big closets to a smart home layout, MasterBilt can build you the Colorado Springs custom home of your dreams on your home site or one of ours!
Masterbilt Homes – offering new custom homes in Colorado Springs and Monument from the mid $200s. For additional information, email Jim@masterbilt.com or call 719.964.3526.